Passion Conferences is a Christian organization (also referred to as the 268 Generation, originally named Choice Ministries), founded by Louie Giglio and Jeff Lewis in 1997, known for their annual spiritual awakening gatherings of young adults, more specifically college students. The organization is also responsible for sixstepsrecords, the Passion Worship CDs, and the OneDay gatherings. The first conference was Passion '97 in Austin, Texas, and the headquarters are now in Alpharetta, Georgia. The organization lists its purpose as "...uniting students in worship and prayer for spiritual awakening in this generation," using Isaiah 26:8 as their theme verse: "Yes Lord, walking in the way of Your truth we wait eagerly for You, for Your name and renown are the desire of our souls.
