Jason Rowe was born in Yeovil, England, in December 1969. He moved to London in the mid-1990s and began working with producer Joel Bogen. A single, "Don't Give Me Away", was recorded under the name "Jai" and released on independent record label M&G Records in February 1997. The success of the single in the UK and across Europe attracted the attention of RCA Records, who released Rowe's debut album, Heaven, later that same year.The album featured mostly original works co-written by Rowe with Bogen, Christopher Bemand, and Rob Watson, as well as contemporary covers of the Arthur Hamilton standard "Cry Me a River" and J. J. Cale's "Magnolia". The single "I Believe" was a minor hit in the United States, and the album itself made a brief appearance at #49 on the Billboard Heatseekers Album Chart.